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Our Audience
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Cycle Trader caters to powersports enthusiasts of all levels

 — from those who have never ridden, to those who spend more time on a bike, ATV, snowmobile, or PWC than on their feet. We see consumers in all stages of the purchase funnel and offer a variety of products and solutions for you to reach them exactly where they are.

Cycle Trader Consumer Survey, 2023

Demographic Profile

Take a look at the demographic breakdown of Cycle Trader visitors.

Gender

  • Male
  • Female
  • Prefer Not to Answer

Income

  • >$100K
  • $50K-90K
  • < $50K

Age

  • 18 - 34
  • 25 - 54
  • 55+
Cycle Trader Consumer Survey, 2021
Cycle Trader Consumer Survey, 2020.

Did You Know?

30% of Cycle Trader visitors are first-time buyers
67% of Cycle Trader visitors already own one motorcycle
Cycle Trader Consumer Survey. 2020, 2021

Interested in learning more about what
Cycle Trader has to offer?