TraderTraxx is an innovative platform for managing your inventory, leads, reporting, website content, dealer profile, and user settings. At no extra cost, these insights and management tools are included in every dealer membership! No matter the size of your dealership, or the program in which you are enrolled, TraderTraxx serves as the central hub for all of your marketing efforts.
When you partner with Cycle Trader, gone are the days of managing customer interactions via stacks of paper, chicken-scratch sticky notes, or clunky spreadsheets. Instead, you can trust Lead Manager to store your buyer interactions, including their contact information, transcripts, and notes from past conversations. Lead Manager is built directly into TraderTraxx for convenient access.
How much time do your reps spend trying to understand the needs of a customer before being able to make an educated recommendation? Lead Enrichment from Cycle Trader gives you access to the “pre-lead” shopping behavior of buyers who have submitted a lead on one of your units, such as their preferred price range, listings viewed, time-in-market, and more. Of course, all of this information is delivered to your inbox and is stored alongside the lead in TraderTraxx.
Price remains one of the biggest considerations for consumers looking to buy a used unit. Having a price listed on your Cycle Trader units is critical for success, and we make it easy to ensure you’re pricing competitively.
With the Off-Lot Lookup tool, you can quickly analyze our marketplace data to determine the average selling price for a specific unit, aiding in your acquisition decisions, and ensuring you achieve your desired ROI. The On-Lot Analysis tool gives you a quick look at a roll-up of your inventory, allowing you to see which units are priced, above market, below market, or just right.
Similar in functionality, Deal Designation allows you to take a deeper dive into each of your units, exploring which are above, at, or below market value. This data is built directly into the inventory management section of your TraderTraxx account, making access quick and seamless.
In order to stay ahead of your competition, you have to constantly be aware of the trends in demand in your market. Our Market Insights Tools, built right into TraderTraxx, allow you to quickly survey the most popular units in your market, based on pageviews, connections, and overall activity. You can also slice this report by unit type, condition, and more.
Trader Interactive’s acquisition of Statistical Surveys, Inc. (SSI) has opened up immense opportunities for Cycle Trader dealers, allowing you to dive into detailed market information and rankings on a monthly basis. With SSI’s Used Data Report, you can also get even more insight into the performance of specific manufacturers and units in your DMA.