Our Audience
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Cycle Trader caters to powersports enthusiasts of all levels
— from those who have never ridden, to those who spend more time on a bike, ATV, snowmobile, or PWC than on their feet. We see consumers in all stages of the purchase funnel and offer a variety of products and solutions for you to reach them exactly where they are.
65%
Cycle Trader Consumer Survey, 2023
65%
Demographic Profile
Take a look at the demographic breakdown of Cycle Trader visitors.
Gender
- Male
- Female
Income
- >$100K
- $50K-99K
- < $50K
Age
- 18 - 34
- 35 - 54
- 55+
Cycle Trader Consumer Survey, 2023
63%
Cycle Trader Consumer Survey, 2021.
63%
Did You Know?
Cycle Trader Consumer Survey. 2020, 2021