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Upcoming Motorcycle Expos To Attend With Your Dealership Team

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With newer models and all the innovations in the motorcycle and motorsports industry that take place each year, dealers want to be on top of their game. Attending motorcycle trader shows and expos is a great way to ensure that you are always informed on the latest technology, parts, accessories and so much more that will help you to keep your clients coming to you for all the motorcycle needs.  Cycle Trader has your back with the benefits of attending these events as a dealer, as well as a few of the top expos and trade shows that you can attend this year to get you started.

Benefits of Attending Motorcycle Expos and Trade Shows

Attending a motorcycle trade show as a dealer offers numerous benefits, including networking opportunities, market insights, and business growth potential.  Attending a trade show can also provide you with a competitive edge, making it a worthwhile investment for any dealer looking to grow and thrive in the motorcycle industry. Here are the key advantages:

Industry Networking Opportunities
  • Connect with manufacturers and suppliers to build relationships and explore potential partnerships.
  • Meet up with your industry peers, share experiences, and learn best practices from other dealers, fostering collaboration and mentorship.
  • Meet potential customers face-to-face, build trust and showcasing your brand in a real-world environment.
 Showcasing Your Products
  • Promote and display your current inventory to a room full of your targeted audience.
  • Launch or highlight new products to gauge customer interest and reactions in real time.
  • Provide live demonstrations of your products to attract attention and educate attendees about your brand or product line.
Gain Market Insight
  • Stay up to date on market trends to gain first-hand insight about emerging industry trends, technologies, and consumer preferences.
  • Observe and analyze your competitors’ strategies, product offerings, and marketing approaches.
  • Gather real-time customer feedback on your products and services, which can inform future strategies.
Learning and Development Opportunities
  • Attend workshops and seminars offered at the expo to improve knowledge about sales strategies, financing options, or dealership operations.
  • Learn about the latest motorcycle technologies and maintenance techniques through technical training demonstrations that the event might offer.
Boost Your Brand Visibility
  • Increase brand awareness and establish your dealership as a trusted name in the industry.
  • Distribute promotional marketing materials and offer exclusive trade show deals to attract interest and build a following.
Generate Sales and Leads
  • Offer exclusive promotions or discounts at the event to encourage on-the-spot purchases.
  • Generate leads by collecting contact details of interested attendees for future follow-ups.
Access to Innovations
  • Preview new products and see the latest motorcycles, accessories, and gear before they hit the market.
  • Learn about advancements in electric motorcycles, safety features, or connected technology.
Strengthen Your Industry Presence
  • Build credibility by establishing your dealership as an active and reputable player in the motorcycle industry.
  • Expand your influence by taking advantage of opportunities to present your ideas or sponsor events, elevating your profile in the community.

Three of the Top Trade Shows and Expos to Attend 

American International Motorcycle Expo (AIMExpo)
February 7–9, 2024
Las Vegas Convention Center, Las Vegas, Nevada

Known to be one of the country’s largest motorcycles and powersports trade event, the American International Motorcycle Expo (AIMExpo) brings together motorcycle manufacturers, dealers, and industry other professionals to showcase the latest in motorcycles, gear, and accessories. This yearly event is one that dealers cannot miss. With top motorcycle manufacturers from across the globe bringing their innovations and fresh models to the floor, attending the AIMExpo should be on every dealers list.

The One Moto Show
February 7-8 & May 2–4, 2025
Zidell Yards, Portland, Oregon

Celebrating custom builds and vintage motorcycles, The One Moto Show features unique and diverse displays, live music, and art installations, making it a must-visit for dealers who are looking to network at a fun event. The One Moto Show gives riders an opportunity to experience their show twice. The first weekend coincides with the AIMExpo in Las Vegas, so if you can only make one, head to Zidell Yards in Portland, Oregon in May to see custom builds, vintage motorcycles, accessories, gear and more. 

Colorado Motorcycle Expo
February 17–18, 2024
National Western Complex, Denver, Colorado

One of the largest motorcycle events in the western U.S., this expo includes a vast motorcycle show, swap meet, and various vendors. Held in Denver Colorado at the National Western Complex is the largest motorcycle show in the Rocky Mountain region. With nearly 100 motorcycles vying for top honors in up to 20 categories, the Colorado Motorcycle Expo has something to offer for builders and attendants. Motorcycles will also be sold at this event, which makes this a great expo for dealers looking to make new customers on-site. The expo will also feature live music and activities for the whole family, including a kid’s zone for those of you who enjoy making these events a family occasion.

Motorcycle expos offer dealers the perfect opportunity to experience the latest trends, products, and innovations in the motorcycle industry while networking with your peers and creating more visibility for your business. But, remember that preparation is key. Brush up your branding skills ahead of time with Cycle Trader’s ultimate guide to event marketing for dealers.

 

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